The POLICE sunglasses brand is synonymous with an image of strenght and ‘cool’, thanks to its trend-setting style and the use of famous endorsements, who in the last few years have consistently reinforced this image: from BRUCE WILLIS to GEORGE CLOONEY to DAVID BECKHAM. The latter will be the international face of POLICE sunglasses for a period of three years starting from 2004, and perfectly personifies the spirit of the brand a cosmopolitan reflection of the most popular trends among the young.

The Police brand includes, besides the famous sunglasses, also perfumes and watches and, more recently, a range of stationery products. 

Thanks to the high profile endorsement by David Beckham and an integrated strategy between the various types of product, the Police brand has obtained a high level of global visibility, and has reported an ever-increasing success with the desired target group.