Police, the world-famous “lifestyle brand”, has launched TO BE, more than simply a perfume! It is a seductive object, one to showcase! TO BE is a new perfume with a strong impact addressed to the Police-Man: young, who seeks a uniqueness along with a strong brand that best characterises him. In addition to the design of the skull, equally significant was the choice of fragrance, the all-important element that makes this perfume different. TO BE essence is unequalled in expressing masculine strength and the contrasts of life.