Mavive S.p.A, the renowned Venetian company owned by the Vidal family, is proud to announce its very positive results regarding the first semester of the year 2015: in noted contrast to the over-all sector, this period closed with € 18,016,849 wholesale sales (Italy and abroad), representing a 9% growth over the same period in the previous year. An equally strong growth trend is expected also for the second half of the year. The estimated total sales for 2015 will be a double-digit growth figure with respect to the € 40,115,288 registered in 2014.
In the first half of this year, exports amounted to 78% of the total sales, in line with the previous year. During the same period, sales in Italy registered + 13%. Due to the positive trend of products by Police and to the distribution enlargement of Replay and its subsequent entering into new markets, the growth in the European market registered impressive figures, + 15% with respect to 2014.
During the first half of the year, the company consolidated the results of the previous year, which were due to new product lines in the selective segment, especially in Italy.
The second semester will see an abundance of new endeavours in both domestic and foreign markets. In September, the company will open a branch office in Frankfurt (Germany), Mavive GmbH, which will enable the company to operate in a more direct and incisive way in the markets of Germany, Austria, and the Benelux countries.
Regarding product development, following on from the acquisition of the woman fashion license from Manila Grace, the first fragrance by this brand will be launched in Milan on the 24th of September. Among the other fashion brands, Replay will soon launch a new, and strong concept: a twin fragrance boasting innovative and captivating packaging. Both launches will be supported by an online and offline advertising campaign designed and destined to have a very strong impact.