Monotheme, a brand owned by Mavive, includes over 30 fragrances and is distributed in over 3000 points of sale throughout Italy. The brand is also present abroad in some of the most prestigious department stores, such as Marks & Spencer, and is continuing to enlarge its distribution in important perfumery shop chains. The packaging of the line has been updated in both the bottle and the box in order to guarantee a strong presence on the shelf. The line will also be further supported by a fragrance bar, an interactive site inside the point of sale that will assist the consumer in the choice of the most suitable fragrance.