Recognised worldwide as an unique and authentic object, over the years Zippo has become an unmatched reference in its sector. Zippo is celebrated for its reliability, and it offers to the consumers a new and unique form of expression. Zippo represents more than a lighter. It is an accessory with an universal and everlasting charm. Over the years, it became a valuable collector's item, a status symbol of the American lifestyle, one which transformed a utilitarian object into a unique experience and an indispensable tool for expressing oneself. As an American legend and a symbol for strength, independence, and freedom, Zippo has diversified its business into many directions, including perfumes. In the latter case, Mavive's strategy, focusing on extensive research with the intention of making the Brand stand-out in the relevant sector, reinterpreted one of the most recognisable shapes in the world, one that is the quintessential symbol of the American Style.
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