All the fragrances by Zippo are registering a “Pop Boom” period. The latest launch in the Italian market, Pop Zone, with its vibrant and fascinating packaging, is dedicated to the young consumer, while Mythos can be enjoyed by the adult consumer. In October, the brand will introduce at the Tax Free World Exhibition in Cannes a new concept, Gloriou.s. This upcoming creation is closely connected to American culture where Zippo is one of its universally recognised icons.