ZIPPO

Concept The near-mythical American brand, Zippo, has become an icon in the world due to its creative design and its strong individuality, both of which make the lighter a precious collector’s item. Zippo fragrance re-capture and give an extra value to these concepts, and translate them into a modern and refined key: their refillable metal packaging and youthful scents are addressed to a man who wants his countenance to be both modern and stylish.

Consumer target: young and modern Men – Age 25/40. Main

Distribution: selective