Monotheme is a range of products born in the early 2000 with over 30 single-theme fragrances to cover the whole perfume variety. This brand can boast its consumers’ loyalty for its high quality, its assortment and its price accessibility, with a presence in more than 3,000 points of sale only in Italy.
Monotheme is a brand inspired by Nature that employs formulas from the perfumery heritage and, at the same time, communicates through its use of youthful and contemporary language. A dynamic brand, initially launched as a collection of monothematic alcoholic fragrances - one single olfactory theme - and later capable of easily shifting and retaining coherence, (even in their most technical skin care formulations), within the bio-friendly segment.
Today Monotheme also stands out producing, in harmony with the nature and in respect of environmental sustainability, innovative solutions of “smart” products, to meet “aware” consumer’s needs. IOECO, BIO and the new ECOPURE are the ideal solutions to the increasing demand for products that are respectful of, and in harmony with Nature.
Consumer target: educated middle class – age 30 - 50+