4711

Italian distribution only

4711 Original Eau de Cologne is one of the oldest, international famous brands from Cologne. For over 200 years it has maintained its promise: its unique fragrance refreshes the mind, the body, and the soul. Even to this day, the secret formula of 4711 Original Eau de Cologne is appreciated worldwide and makes the “aqua mirabilis” an unrivalled classic.

Target: middle class – età 35 - 50+

Distribution: selective

Product lines: 4711 EAU DE COLOGNE | ACQUA COLONIA | NOUVEAU COLOGNE