Mavive S.p.A. is proud to announce the launch of the first official BMW-branded fragrances: Bergamood and Amberness, two unisex Eau de Parfums which are the result of a partnership that began in 2023 with the renowned German automotive group, united by a shared vision: transforming Freude – the joy of living – into a unique olfactory experience. 

The fragrances were developed using EmotiWaves, an innovative technology created by DSM-Firmenich, based on advanced neuroscience research. This technology harnesses natural ingredients to stimulate and enhance positive emotions through the sense of smell, offering a sensory journey that goes far beyond a traditional fragrance. 

Amberness is a sophisticated composition that embodies beauty through deep and refined harmonies. It opens with aromatic and spicy nuances, unfolding into an elegant, velvety heart before settling into a warm embrace of precious woods and amber notes, leaving behind a seductive and lasting trail. 
Bergamood captures the vibrant freshness of Italian citrus. Its bright opening evokes the golden light of the Mediterranean, while floral and musky undertones lend energy, vitality, and a sense of understated luxury. A revitalizing fragrance designed for those who seek essential elegance with character. 

The bottles feature a minimalist design in transparent glass, inspired by the iconic cylindrical shape of BMW’s headquarters in Munich. 

With this launch, Mavive and BMW offer a new way to experience joy—by translating the spirit of an iconic brand into a refined olfactory signature that accompanies everyday life with style and emotion.