Mavive proudly presents Audacity Land, the revolutionary metaverse by Police: a dynamic fusion of cutting-edge web2.5 technology and an immersive experience within the virtual world, in collaboration with De Rigo.

A pioneering journey that begins with the scanning of the QR code on the new perfume Police To Be My.Avatar, which leads into the fragrance room and into an appealing mix of physical and digital worlds.

Inside Audacity Land you can experience the essence of the values and products of Police Lifestyle, from glasses to fragrances, watches and jewelry, in this innovative digital universe.

With the QR code on the fragrance charm, users can collect their Police Community Token, become a member of the Police Lifestyle community, enjoy exclusive benefits and become a Brand Ambassador, bridging the gap between the physical and digital worlds.

Becoming a member of Audacity Land also allows to participate in the co-creation of Police products, to make this experience even more unique and immersive.