Police presents TO BE Hyperverse, two new fragrances — for him and for her — created for those who dare to push beyond the limits of perception and venture into the unknown.

POLICE TO BE HYPERVERSE FOR HIM

TO BE Hyperverse for Him transcends the ordinary, unlocking a virtual world filled with infinite opportunities and dreams.

It awakens the senses with a vibrant blend of Italian Lemon and Clementine Essential Oils, infused with the spicy edge of Pink Pepper Pure Jungle Essence — a dynamic opening that sparks a spirit of adventure and discovery in a boundless world.

As the freshness fades, a Caramel Accord intertwines with the floral tones of Geranium Bourbon Essential Oil, enriched by a futuristic note of Mugane.

Finally, Patchouli Essential Oil and the warmth of Woody Amber offer depth and reassurance, while a smoky Vetiver accord adds mystery — embodying the tension between real and virtual life.

POLICE TO BE HYPERVERSE FOR HER

TO BE Hyperverse for Her is a contemporary fragrance defined by a modern, captivating opening — the luscious note of Cherry meets the brightness of Bergamot Peel, creating an immediate feeling of freshness and vitality.

At its heart, elegant Jasmine and narcotic Tuberose merge into a luminous floral bouquet, enhanced by Helvetolide — a radiant musky note that adds delicate fruity nuances and a distinctly modern vibrancy.

The base reveals warm, enveloping tones of Amber and Woods: Virginia Cedarwood adds depth and sensuality, while refined Ambrettolide and creamy Tonka Bean Absolute lend an irresistible, seductive signature.

THE FORTNITE EXPERIENCE

TO BE Hyperverse enters the world of Fortnite with Lunar Essence, an exclusive map that transforms the fragrance into an interactive, multi-sensory experience.

Hosted inside the world’s most-played platform — with over 500 million global users — this activation lives in a digital ecosystem where the boundaries between gaming, entertainment, and brand universe dissolve.

Players, solo or in multiplayer, race through a futuristic lunar landscape filled with rocks, crystals, floating skulls, star portals, and suspended objects. Developed in RACE mode, the gameplay challenges them to overcome obstacles, collect fragrances, explore new levels, and pursue a single goal: to dive completely into the Hyperverse and finish the race in record time.

In Lunar Essence, the fragrance is discovered through play — an engaging language designed to tell the story of Police TO BE Hyperverse to a new generation.

THE ITALIAN CONTEST WITH UNIBEE

To celebrate the launch of TO BE Hyperverse in the Italian Market, Police is unveiling an exclusive instant-win contest, running from October 15 to November 15, 2025, in partnership with UNIBEE, the consortium that brings together Estasi Profumerie, Sensation Profumerie, Ideabellezza, and Profumerie Mallardo.

Up for grabs: 100 tickets to Milan Games Week (November 28–30, 2025) — a landmark event for digital and gaming culture.

Customers who purchase TO BE Hyperverse will receive a card with a QR code. By scanning it, they’ll instantly find out if they’ve won. Winners will receive a unique personal code to redeem their ticket directly on the Games Week website.