Vidal Fragrances Limited will take over distribution of Police fragrances in the UK

London, UK, 17th July 2023Fragrance Factory Ltd (FFL), one of the leading fragrance and skincare distributors covering the UK, Eire and the Channel Islands are announcing today that their two founders and directors, Howard Shaughnessy and Georges Pharand will be retiring at the end of the 2023 after 28 successful years in the fragrance industry. In a joint statement, Howard and Georges said: “This is a bittersweet moment for us. Although we are looking forward to enjoying a well-earned retirement, we are sad to be leaving the industry that brought us so much success over the years, but we are so proud of what we have achieved. We would like to thank all our suppliers, retail partners and brand owners, past and present, but especially Mavive SpA (Mavive) who have been a key partner of ours for 12 years. Above all, we would like to thank our loyal and dedicated staff, some of whom have been with us since the very early years, and who have been a key to our success. It has been the most amazing journey for us both”.

FFL will continue to distribute its current brands including Police, Anna Sui, Jasper Conran, Nesti Dante, Evian and Esteban until the end of 2023 after which the Company will be closed down.

Mavive are also announcing that they will be creating a new entity in the UK and will take over direct responsibility to distribute Police fragrances through their new and wholly owned subsidiary called Vidal Fragrances Limited (VFL). The new venture will employ many of the current FFL employees with the aim of achieving a seamless transition going into 2024.

Massimo VidalMavive founder and CEO said: “We would like to thank Howard and Georges and the entire team at FFL for their dedication to our brands over the years; we have cherished our partnership and it has been one of our most successful. We wish both of them all the best in their retirement and of course, we look forward to continuing working with their excellent team who will be joining our new venture. VFL will expand our presence in this strategic market with a long-term plan of investment in existing and new brand development over the next five years. We are entirely committed to this market, and we look forward to working with and supporting our key retail partners”.

Elizabeth RossFFL Sales and Marketing Manager for the past 17 years, will move into the role of Managing Director of the new entity along with most of the FFL team who will join VFL in January 2024. Liz Ross said: “I’m very honoured to have been asked by Mavive to spearhead this new venture and that most of the excellent team at FFL will be joining me on this journey so that we can continue the company’s legacy”.

About the Companies

Mavive is headquartered in Venice, one of the world’s most fascinating and historically rich cities. Massimo
founded the present company in 1986, however the Vidal family has been a noted presence in the perfumery sector since the beginning of the last century. Mavive is one of the leading fragrance manufacturers in Italy; it offers a unique and complete selection of products and has a proven competence in the industry. Other brands include Monotheme, Furla, and Pino Silvestre and its worldwide network spans more than 80 countries.

Founded by Howard Shaughnessy and Georges Pharand in 1995, FFL came into the industry to help medium size brands gain a foothold in the department store driven UK market. Building on the successful transformation of Burberry, the next twenty five years saw the growth of their vision when they secured other distribution brands such as Diesel, Fendi, Ferrari, Anna Sui, Tiffany, GAP and Banana Republic and later branched out into licensing with brands such as Jasper Conran, Nicole Farhi, Designers Guild and the Queen’s own Royal Collection. The Company came to be recognised as one of the most exciting distributors in the UK and without a doubt, left its mark on the industry.

About Police

Police, an internationally renowned brand, has become over the years a lifestyle brand due to its interpretation of a cool, transgressive, and strong image. With its metropolitan style, Police has its name on an extensive selection of accessories: eyewear, perfumes, timepieces, custom jewellery, and leather goods. Police fragrances represent a meeting point between the present and the future, and they communicate in every aspect the transgressive soul of the brand.

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