Mavive was established in 1986 by Massimo Vidal. The Vidal family first entered the body-care sector in the early 1900s. Mavive is currently under the stewardship of the third and fourth generation of the Vidal family.
The company has its headquarters in Venice. Through this continuous source of inspiration and the relationships created over a long time, Mavive is profoundly connected with this truly unique city.
ACQUISITION OF A SOAPWORKS
Because Angelo Vidal fully appreciated the necessity of expanding his activity beyond Venice, he accordingly acquired a small soap manufacturing business in Marghera, on the mainland near Venice where later, after WWII, he transferred his entire production activity.
Acquisition of the ancient Perfumes and Lotions Manufacturer Longega.
PINO SILVESTRE LAUNCH
The company launched Colonia Pino Silvestre, a trademark registered in the 1930s and with a fragrance based on the re-interpretation of an ancient formula. This perfume was the first to use a Testimonial, that of Amedeo Nazari, and the first to use television as an advertising platform. In the 1960s, the brand launched its famous bubble bath, Bagnoschiuma Pino Silvestre. Its advertising campaign (with the white horse), one so original that the memory of it remains to this day, served to introduce to generations of Italians the use of this type of product.
ACQUIRED BY HENKEL
Vidal acquired by Henkel.
Massimo Vidal, grandson of the progenitor, A. Vidal, established Mavive (an acronym derived from, Massimo Vidal Venezia). He launched the new company with the Brand, Pino Silvestre. Subsequently, the company went on to acquire new brands, both owned by Mavive and under licence to it.
Acquisition of the licence, Police, masstige sector.
Creation of the In-House Brand, Monotheme, masstige sector.
MÄURER & WIRTZ
Acquisition of the distribution rights of the brand, 4711, masstige sector. Acquisition of the distribution rights of the brand, Tabac, masstige sector.
Acquisition of the licence, Zippo, masstige sector
REPLAY - THE MERCHANT OF VENICE
Acquisition of the License, Replay, selective sector.
Creation of the In-House brand, The Merchant of Venice, selective/artistic sector. Opening of the first Perfume Museum in Italy. The museum is housed in Palazzo Mocenigo (Venice), which was recently restored through a financial contribution by Mavive, thanks to an official agreement with the Fondazione Musei Civici of Venice.
MANILA GRACE - BRIONI
Acquisition of the License, Manila Grace, selective sector. Acquisition of the distribution rights of Brioni, hyper selective sector. Cultura and Impresa Award.
I PROFUMI DI D’ANNUNZIO - BLAUER USA - ERMANNO SCERVINO
Acquisition of the licence, I Profumi di D'Annunzio, hyper selective sector. Acquisition of the Italian distribution, BLAUER USA., selective sector. Acquisition of the licence Ermanno Scervino, hyper selective sector.
CERTIFICAZIONE ISO 9001:2015
starting from June 2018, Mavive S.p.A. is certified to the Quality Management System standard ISO 9001:2015.
DNV-GL is the certification authority that confirmed the compliance with the regulations.
This certificate is valid for the following purpose: “Research, development and production of alcoholic perfumery and cosmetic products. Distribution of alcoholic perfumery and cosmetic products (EA 12)”.
With this recognition, Mavive demonstrate and communicate the ability to supply products and services keeping customer satisfaction as primary requirement, always in compliance with the current regulations, through the application of quality system processes and aiming at a continuous improvement.
Acquisition of the licence Ermanno Scervino, selective sector
Acquisition of the licence Furla, selective sector