Heritage

Mavive was established in 1986 by Massimo Vidal. The Vidal family first entered the body-care sector in the early 1900s. Mavive is currently under the stewardship of the third and fourth generation of the Vidal family.

The company has its headquarters in Venice. Through this continuous source of inspiration and the relationships created over a long time, Mavive is profoundly connected with this truly unique city.

1900

VIDAL PROFUMI FOUNDATION

Angelo Vidal established the Vidal Profumi, a company dedicated to the production and trade of soaps, spices and colonial goods imported from Asia. At San Stae in the heart of Venice, and precisely at Palazzo Mocenigo, he created the first perfumery workshop that later became the seed from which grew the history of the Vidal family.

1912

ACQUISITION OF A SOAPWORKS

Because Angelo Vidal fully appreciated the necessity of expanding his activity beyond Venice, he accordingly acquired a small soap manufacturing business in Marghera, on the mainland near Venice where later, after WWII, he transferred his entire production activity.

1937

LONGEGA

Acquisition of the ancient Perfumes and Lotions Manufacturer Longega.

1950

PINO SILVESTRE LAUNCH

The company launched Colonia Pino Silvestre, a trademark registered in the 1930s and with a fragrance based on the re-interpretation of an ancient formula. This perfume was the first to use a Testimonial, that of Amedeo Nazari, and the first to use television as an advertising platform. In the 1960s, the brand launched its famous bubble bath, Bagnoschiuma Pino Silvestre. Its advertising campaign (with the white horse), one so original that the memory of it remains to this day, served to introduce to generations of Italians the use of this type of product.

1980

ACQUIRED BY HENKEL

Vidal acquired by Henkel.

1986

MAVIVE FOUNDATION

Massimo Vidal, grandson of the progenitor, A. Vidal, established Mavive (an acronym derived from, Massimo Vidal Venezia). He launched the new company with the Brand, Pino Silvestre. Subsequently, the company went on to acquire new brands, both owned by Mavive and under licence to it.

1999

POLICE

Acquisition of the licence, Police, masstige division.

2003

MONOTHEME

Creation of the In-House Brand, Monotheme, masstige division.

2013

THE MERCHANT OF VENICE

Creation of the In-House brand, The Merchant of Venice, exclusive/artistic division. Opening of the first Perfume Museum in Italy. The museum is housed in Palazzo Mocenigo (Venice), which was recently restored through a financial contribution by Mavive, thanks to an official agreement with the Fondazione Musei Civici of Venice.

2018

CERTIFICAZIONE ISO 9001:2015

Starting from June 2018, Mavive S.p.A. is certified to the Quality Management System standard ISO 9001:2015.

DNV-GL is the certification authority that confirmed the compliance with the regulations.

This certificate is valid for the following purpose: “Research, development and production of alcoholic perfumery and cosmetic products. Distribution of alcoholic perfumery and cosmetic products (EA 12)”.

With this recognition, Mavive demonstrate and communicate the ability to supply products and services keeping customer satisfaction as primary requirement, always in compliance with the current regulations, through the application of quality system processes and aiming at a continuous improvement.

CR7
Acquisition of the Italian distribuzion of CR7

2019

FURLA

Acquisition of the licence Furla, selective division.

2022

ALPS

Creation of the In-House brand ALPS, exclusive division.

Q+A

Acquisition of the Italian distribution of Q+A, lifestyle division.

2023

BMW
Acquisition of the licence Furla, selective division.

GENNY
Acquisition of the licence Genny, selective division.

2024

SPEZIERIA DI SAN MARCO

Creation of the In-House brand Spezieria di San Marco, exclusive division.

JACADI

Acquisition of the Italian distribution of Jacadi, selective division.

MAX&CO.

Acquisition of the Italian distribution of MAX&Co., selective division.

2025

FORTUNY

Acquisition of the license Fortuny, exclusive division.

NORTH SAILS
Acquisition of the license North Sails, lifestyle division.